begin with the end in mind

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a ground-breaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold.

The second of the seven habits is “begin with the end in mind.” When we begin with the end in mind, we have a personal direction to guide our daily activities, without which we will accomplish little toward our own goals. Beginning with the end in mind is part of the process of personal leadership, taking control of our own lives. All things are created twice. We create them first in our minds, and then we work to bring them into physical existence. By taking control of our own first creation, we can write or re-write our own scripts, thus taking some control and responsibility for the outcome. We write or re-write our scripts using our imagination and conscience.

A starting point in beginning with the end in mind is to develop a personal mission statement, philosophy or credo. It will help you focus on what you want to be (character), do (contributions and achievements) and on the values and principles upon which your being and doing are based. The personal mission statement gives us a changeless core from which we can deal with external change.

HeeJoo Park, the CEO of Key Compounding Pharmacy, decided to use the book as a development tool to help the company’s management team and staff. In this interview, she explains how the company has put the principle of beginning with the end in mind to work.

Click the play button below to listen to the interview with HeeJoo Park, the CEO of Key Compounding Pharmacy

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